广告学专业 Advertising

广告学专业 Advertising 
1.申请条件
.TOEFL 600/100(iBT)
.GRE:需要GRE成绩
.GPA: 3.0 Above
.申请时间:12月--3月,依不同学校而定


2.Sub-field 次领域
一般来说,分三个领域:
.Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
.Creative Track: The creative track will prepare students for careers in art direction or copywriting.
.Thesis Track: The thesis track will prepare students for careers in marketing research or education.


3.主要课程内容
综合基础课程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的课程
.管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
.创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
.研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track


4.修业时间或学分
一般需要30多个学分


5.相关证照考试
   随着商品经济的发展,社会商品的日益丰富使得商品之间的竞争越来越激烈。而在信息化不断发展的今天,广告设计在商品的流通过程中往往起着决定性作用。正如美国历史学家大卫.波特曾指出:"现在广告的社会影响力可以与具有悠久传统的教学及学校相匹敌。广告主宰着宣传工具,他在公众标准形成中起着巨大作用。"越来越多的企业认识到,有了好的商品远远不够,还需要优秀的广告才能更好的产生效益,广告设计员这一职业的前景将更见辉煌--"不当总统就做广告人"。据中华英才网提供的数据也显示,广告行业的人才需求已经登上了英才需求指数排行的第二位,可以看出广告设计专业的人才需求呈现出旺盛的态势。

职业前景:
   广告设计人员,企划人员,美术指导,,广告客户经理,广告销售策划,资深写得可以做到广告创意总监等。

就业市场:
   广告代理公司,传媒业,或者组织机构的市场策划,研究机构等。

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